How Agencies Are Using Sienna to Increase Margins
In the web design and development agency world, margins are everything. Every recurring software subscription you absorb cuts directly into your bottom line.
One of the biggest margin-killers in recent years has been accessibility compliance tools.
As clients become more aware of ADA lawsuits and WCAG compliance requirements, they expect accessibility to be part of the package. The traditional agency workflow looks something like this:
- Client demands an accessibility widget.
- Agency signs up for a popular service (like accessiBe or UserWay).
- The agency gets billed $49/month (or $490/year) per client site.
If you manage 20 client sites, that’s almost $10,000 a year evaporating from your profits. If you pass the cost to the client, you have to justify an ongoing subscription fee for a single script tag.
The Sienna Agency Model
We built the Sienna Agency License specifically to solve this problem.
Instead of an expensive per-site subscription, Sienna offers a model designed for scale. Agencies can access a premium, white-labeled version of our lightweight accessibility widget and deploy it across an unlimited number of website for a flat fee.
The White-Label Advantage
With a Pro or Agency license, you unlock the ability to completely brand the widget.
- Custom Brand Colors: Match the widget dial precisely to your client’s brand palette.
- Remove “Powered By” Branding: Remove the Sienna footer entirely, or replace it with “Accessibility by [Your Agency Name]”.
- Self-Hosting Options: Need to satisfy a strict enterprise client? Download the script and host it on your own infrastructure to guarantee no third-party network requests.
Turn a Cost into a Value-Add
By eliminating the per-site subscription cost, agencies are turning accessibility from a margin-killer into a powerful value-add. You can offer “Visual Accessibility Integration” as a standard feature in all of your web builds, instantly giving you a competitive edge over agencies who either ignore accessibility or charge a substantial premium for it.
Protect your clients. Protect your margins. Check out the Sienna Agency plan today.