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AccessibilityInclusive DesignUX
5 min read

Why Web Accessibility Actually Benefits Everyone (Not Just Who You Think)

S
Sienna Team Published on March 25, 2024
Why Web Accessibility Actually Benefits Everyone (Not Just Who You Think)

Why Web Accessibility Actually Benefits Everyone (Not Just Who You Think)

Whenever the topic of web accessibility comes up, people immediately picture a very specific scenario: someone using a screen reader because they are totally blind.

And yes, making sure your site works perfectly for screen readers is incredibly important. But treating accessibility like it’s a niche feature built for a tiny fraction of your audience completely misses the point.

The truth is, accessibility goes to everybody.

The “Curb Cut” Effect

Have you ever noticed the little ramps cut into the sidewalks at crosswalks? They were originally fought for and designed so that people using wheelchairs could navigate city streets.

But think about who actually uses them today. Parents pushing strollers. People dragging heavy luggage. Delivery workers with hand trucks. Skateboarders. People on bikes.

A design choice made for a specific disability ended up making life easier for literally everyone. In the design world, this is called the “Curb Cut Effect,” and it applies directly to how we build the internet.

Temporary and Situational Disabilities

We tend to think of disability as a permanent state. But abilities are fluid.

Temporary disabilities happen all the time. Have you ever broken your arm or sprained your wrist, leaving you unable to use a mouse? Suddenly, websites that can be fully navigated with just a keyboard are a lifesaver. Had eye surgery and need things to be massive and high-contrast for a week? That’s accessibility in action.

Situational limitations are even more common.

  • Trying to watch a video in a loud coffee shop without headphones? You’re relying on closed captions.
  • Trying to read an article on your phone while standing in glaring, direct sunlight? You’re relying on high color contrast.
  • Holding a squirming baby in one arm while trying to buy something on your phone with your other hand? You’re relying on large, easily tappable buttons and simple mobile navigation.

Good Accessibility is Good Business (and Good SEO)

Here’s another secret: search engines are basically deaf and blind.

When Google’s bots crawl your website, they can’t “see” your beautiful images or watch your videos. They read the structure of your code. If you’ve used semantic HTML, properly nested your headers, and provided descriptive alt text for your images—all core principles of accessibility—you are handing Google exactly what it needs to understand and rank your site.

Plus, if your site is easy to read, easy to navigate, and fast to interact with, people will stick around. Nobody has ever complained that a website was too easy to use.

Building for the Future

Aging is a universal human experience. As we get older, our vision degrades, our motor control becomes less precise, and our cognitive load capacity can shift. If you plan on living a long life—and eventually using the internet when you’re 80—you better hope the developers of today are taking accessibility seriously.

Accessibility isn’t about checking compliance boxes or avoiding lawsuits. It’s about recognizing that human ability is a spectrum, and building a web that meets people wherever they happen to be on it.

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